Flames dance on the wood-fired grill and multi-colored cauliflowers are displayed on spears and pineapples dangle from the ceiling–food as decor! The general spaces for breakfast, lunch, and dinner are first-come, first-served, with reservations taken in the dining room. There’s so much food you don’t have to leave. Members can also host their own events in the space. There are also discussion groups called We After Work and Table Talks that can lean into the political realm–recent talks in Toronto and Manhattan were about the transgender community and another about prison reform. Art talks are held in the library and yoga sessions up on the roof. The calendar is filled with member events with the overarching idea to learn something and, possibly, meet someone. Nick Jones, founder and CEO, launched the club chain in 1995 in London Or maybe they already were cool? Maybe that’s why they’re here? Everyone looks cool against an impossibly beautiful backdrop.
What is kinda unbelievable is … it actually works. It’s a place where you can spend the whole day,” said Jones. “There’s a lot of great restaurants and places to hang out in Brooklyn, but Dumbo House is different because it’s not just a restaurant-bar. So then the Dumbo House is a vessel of many purposes: utilitarian workspace, chic meeting spot, dinner ’n’ drinks destination, and summer hang by the pool. “It was a no-brainer. We wanted to make Dumbo House a place where people can come together locally.” “Soho House is all about a community of like-minded creative soul people and Brooklyn is where so many have moved over the years,” said Jones. Soho House started in London in 1995, the brainchild of founder and CEO Nick Jones, who wanted a space for people in the film and media worlds to mingle. The club, which reportedly has 71,000 members and a waiting list of about 27,000, has ambitious worldwide expansion plans and is considering a public-stock offering to fund it, the Wall Street Journal reported last month. With 20 clubs around the world, and eight in North America, including two in Manhattan in the Meatpacking District and the Lower East Side, the move to Brooklyn wasn’t entirely unexpected. The official launch was earlier this month, but Dumbo House kicked off a bit earlier with a group of founding members meant to spread the word. The interior is painted the exact color of the nearby Manhattan Bridge The Soho House team drops in a year in advance to survey a city’s creative community and build a network of people who might be interested in joining. They don’t create these Houses out of nowhere. Phone calls also aren’t allowed outside of the lobby area. Photos aren’t allowed anywhere in the house either (though that hasn’t stopped some guests from subtly Instagramming from the roof, leaving off the identifiable geotag). I would give you names but that’d go against their privacy policy. Members include photographers, writers, media, journalists, filmmakers. The Houses bill themselves as a club for creative community. Everyone’s typing or talking or, presumably, making something. The same kind of people you might find hunched over laptops in a coffee shop are instead hunched over laptops next to striking purple glassware, soaking up the sun from floor-to-ceiling windows. Inside Dumbo House, a bustling kitchen prepares breakfast, lunch, and dinnerīut the space itself sets it apart from the WeWorks of the world. When I was there on a recent morning, it felt more like a co-working space–laptops and coffee cups everywhere. Club isn’t exactly the right word for it, though. Take it upstairs and you’ll find the club. The entrance is a discreet elevator with a bronze door in the lobby of Empire Stores. That’s right, the network of members’ clubs known as Soho House has opened up a new outpost in the heart of Dumbo. How can you not want to join Dumbo House? You probably already do. How can you not become your most creative self? You’re surrounded by others who already are. How can you not feel on top of the world? You practically are.
It’s located in the middle of the most enviable summer spot imaginable, surrounded by little cabanas and a crazy view: Brooklyn Bridge to your left, Manhattan Bridge to your right, the whole shining East River down below. The view from the terrace, close enough to the Brooklyn Bridge to see the tourists go by (Photos courtesy of Soho House)Īll right, the pool alone might be worth the cost of membership.
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